Website Development Kansas- At 2A Marketing, we’re always looking for innovative ways to bring our clients’ stories to life. When we teamed up with the Scaffold and Access Industry Association, SAIA, for their annual convention and exposition in Denver, Colorado, we wanted to do something unique. That’s how SAIATV was born—a concept that turned the event coverage into a dynamic, news-style presentation.
Concept Development: The Birth of SAIATV- Website Development Kansas
When Jon, Alex, and Chris arrived in Denver, we aimed to capture the energy and excitement of the SAIA convention. To make it feel official and engaging, we approached the project like a live news broadcast. This inspired the creation of SAIATV—a platform where we could interview attendees, capture key moments, and give the entire event the feel of a professional news station.
We designed a custom logo for SAIATV, reinforcing the brand identity while making it immediately recognizable as a fresh media outlet. To further enhance the news station vibe, we also created microphone flags with the SAIATV logo, ensuring that every on-camera interview had a polished, professional appearance.
Execution: Immersing Ourselves as “SAIATV”
Website Development Kansas- Throughout the convention, our team operated as a fully functional news team. We interviewed keynote speakers, sponsors, and attendees to capture their insights and experiences during the event.
This immersive approach created engaging content that was not only informative but also entertaining, making sure that SAIATV stood out as a unique element of the convention.
Opening Day Overview – Introduce SAIATV with an opening video highlighting the convention’s energy, the logo reveal, and key interview snippets.
Video Production: Bringing the Event to Life
Our team captured footage that highlighted every aspect of the convention. From the bustling show floor to the dynamic keynote sessions, we made sure that no stone was left unturned. The goal was to provide attendees and those who couldn’t make it to Denver, with a comprehensive overview of the event.
We produced four main videos to accompany this case study, each showcasing a different element of the convention.
Attendee Reactions – Insert the second video, featuring interviews with attendees and their takeaways from the event, emphasizing how SAIATV added value.
Custom Visuals and Branding
Website Development Kansas- The success of SAIATV also hinged on its branding. We made sure that all visual elements—whether it was the microphone flags or the SAIATV logo—matched the professional tone we were going for. These small details made a significant impact, making every video and photo stand out with a polished look.
Keynote Speakers & Special Sessions – Highlight the high-level sessions with interviews from the keynote speakers, showcasing their perspectives and contributions to the industry.
Results: A Successful Collaboration
The SAIATV project was a resounding success. Our client, SAIA, was thrilled with the innovative approach, and the event attendees responded positively to the engaging content. The videos produced helped extend the reach of the convention far beyond those in attendance, with many people engaging with the content on social media and the SAIA website.
Closing Recap – End with a final recap video, summarizing the convention and SAIATV’s role in making the event memorable.
Conclusion
SAIATV set a new standard for how conventions can be covered, turning traditional event videos into engaging, news-style content. By combining creative branding with a thoughtful, immersive approach, we provided SAIA with not just a recap of their event, but a platform that could continue to engage their audience long after the convention ended.
Stay tuned as SAIATV continues to evolve and bring future events to life!
