1. Google Ads (Pay-Per-Click Advertising)
Keyword Research & Selection: We conduct thorough keyword research to ensure that your ads appear in front of users who are actively searching for the products or services you offer.
Ad Creation & Optimization: We craft compelling ad copy that encourages clicks, driving traffic to your site and increasing the likelihood of conversions. Our team continuously monitors and optimizes your ads to improve performance and reduce cost-per-click.
Bid Management: We manage bids in real-time, adjusting strategies to ensure your ads rank highly while staying within your budget.
2. Display Advertising
Display ads are visual-based ads that appear across a network of websites, helping you reach potential customers as they browse the internet. As one of the top marketing companies in KC, we specialize in creating effective display ads that target your audience where they are. Our ad agency kansas city designs ads that not only capture attention but also drive conversions. With our expertise as leading advertising companies kansas city, we ensure your business stands out with strategically placed display ads across relevant platforms.
Targeted Display Campaigns: We design eye-catching ads that resonate with your audience, whether you’re looking to build brand awareness or promote a specific product or service.
Audience Targeting: Using advanced targeting techniques, we ensure your display ads reach the right people, based on demographics, interests, browsing behavior, and more.
Retargeting/Remarketing: We use display ads to re-engage users who have previously visited your website, encouraging them to return and complete a purchase or take another desired action.
3. Social Media Advertising
Social media platforms like Facebook, Instagram, and LinkedIn offer immense opportunities for businesses to engage with their audience. As one of the leading marketing companies in KC, we provide tailored social media advertising services designed to increase your reach. Our team, part of a top ad agency Kansas City, ensures your campaigns resonate with your target market. Whether you’re looking for highly targeted ads or broader visibility, our advertising companies kansas city have the expertise to drive success and grow your business. Let us help you harness the power of social media to connect with more potential customers.
Ad Campaign Creation: We create highly targeted ad campaigns designed to reach your audience based on their interests, behaviors, and demographics.
Custom Audiences: Using customer data, we create custom audiences that help you target users who are most likely to engage with your brand or purchase your products.
Creative Content: Our team develops eye-catching images, videos, and ad copy that stand out in busy social media feeds, driving engagement and conversions.
4. Retargeting & Remarketing
Most website visitors don’t convert on their first visit. That’s where retargeting and remarketing come in. These tactics allow you to reach users who have already shown interest in your products or services, reminding them to complete their journey. Our remarketing services include:
Dynamic Remarketing: We create personalized ads that display products or services users have already viewed on your site, increasing the chances they will return to make a purchase.
Cross-Channel Remarketing: Our team ensures that your remarketing efforts reach users across multiple channels, including Google, social media platforms, and third-party websites.
5. Ad Campaign Performance & Optimization
One of the biggest advantages of digital advertising is the ability to track performance in real-time. At 2A Marketing, we don’t just set up campaigns and walk away. We continuously monitor and optimize your campaigns based on performance data, ensuring that your ad spend is being used as effectively as possible. Our optimization services include:
A/B Testing: We test different versions of your ads to determine which perform better, helping us refine and improve your campaign over time.
Performance Analytics: We provide detailed reports on key performance indicators (KPIs) such as click-through rates, conversions, cost-per-click, and overall ROI. This allows us to make data-driven decisions that boost performance.
Budget Management: We ensure that your advertising budget is being used wisely, adjusting bids and strategies to maximize your ROI without overspending.