Marketing
Consulting

Our Comprehensive Approach to Marketing Consulting

At 2A Marketing, we believe every business is unique, and so are its marketing needs. That’s why our consulting services are specifically tailored to provide solutions for your industry, market, and audience. Here’s how we help businesses in Kansas City and beyond:

Assessing Your Current Marketing Strategy

Before we make any recommendations, we carefully assess your current marketing efforts. This includes analyzing:

• Digital Advertising: Are your campaigns achieving their full potential? We evaluate your pay-per-click (PPC) ads, social media ads, and display advertising to ensure they’re delivering strong results.
• Content Marketing: Is your content engaging and aligned with your brand’s voice? We review your blog posts, social media updates, email marketing, and website content to assess effectiveness.
• SEO: Is your website ranking well for your target keywords? We perform a detailed SEO audit to identify opportunities to boost your search engine visibility and drive organic traffic.
• Brand Identity: Is your brand consistent and resonating with your audience? We evaluate your visual and messaging strategies to ensure they communicate your brand values effectively.

Identifying Areas of Opportunity

Once we understand your current marketing strategy, we pinpoint areas where your business can improve and grow. Whether it’s optimizing your digital campaigns, refreshing your brand, or exploring new markets, we identify strategies that will deliver the greatest value. Key focus areas include:

• Customer Acquisition & Retention: We help you attract new customers and retain existing ones, focusing on long-term growth for sustainable marketing success.
• Market Expansion: Looking to expand into new markets? We provide insights to identify emerging opportunities and help you tailor your marketing approach to capture new audiences.
• Optimizing Marketing Channels: We assess which marketing channels are delivering the best results and which need improvement, ensuring your budget is spent efficiently.

Developing a Customized Action Plan

Once we’ve assessed your current strategy and identified areas of improvement, we collaborate with you to create a customized action plan. Our action plans are data-driven and aligned with your business goals, including:

• Digital Strategy Optimization: Whether it’s enhancing SEO, improving your social media presence, or refining PPC campaigns, our plan provides actionable steps for each aspect of your digital marketing strategy.
• Content & Messaging Strategy: We develop a comprehensive content plan to engage your target audience and drive conversions. From blogs to social media, every piece of content aligns with your brand’s voice and goals.
• Branding & Identity Recommendations: If your brand needs a refresh, we offer clear guidance to enhance your brand identity, ensuring it resonates with your audience and sets you apart from competitors.
• Market Expansion Strategy: For businesses looking to reach new markets, we provide a detailed guide to help position your brand effectively in those new spaces, maximizing the impact of your marketing efforts.

Implementing the Strategy & Tracking Results

At 2A Marketing, we don’t just create a plan and leave you to execute it alone. As your trusted digital marketing and advertising agency, we work with you throughout the process to ensure the successful implementation of your strategy. We offer ongoing consulting and support to ensure continuous optimization for success.

We utilize advanced analytics to track and measure the performance of your campaigns, adjusting strategies to maximize your return on investment (ROI). Our goal is to ensure that your marketing efforts are driving measurable results aligned with your business goals.

Benefits of 2A Marketing’s Consulting Services

• Tailored Strategies: No two businesses are the same, and neither are our strategies. As a marketing agency Kansas City and digital marketing Kansas City expert, we offer solutions based on your unique needs.
• Data-Driven Insights: Our recommendations are grounded in real data, ensuring that your marketing strategy is based on facts, not assumptions.
• Expert Guidance: With years of experience across industries, from automotive to healthcare, our team has the expertise to guide your marketing efforts effectively.
• Local Expertise: As a Kansas City digital marketing and advertising agency, we understand the local market dynamics and are equipped to help your business succeed both locally and nationally.