CASE STUDY
Client: KU Medical Center
Industry: Healthcare & Education
Platform: Internal Video Training
Launch Year: 2025
Location: Kansas City, Kansas
Services Provided
Scriptwriting Support
01
Video Production & Editing
02
Teleprompter Operation
03
On-Site Filming
04
Staff Training Content Strategy
05
The Challenge
KU Medical Center needed effective, easy-to-follow internal training videos for staff — particularly in highly technical departments like Maintenance and Environmental Health & Safety.
The challenge was making critical procedures approachable, memorable, and standardized across departments, despite busy schedules and complex topics.
Our Solution
2A Marketing developed a library of professional, staff-facing training videos that deliver clear, consistent instructions across the KU Medical Center team.
Each production balances education with engagement — combining detailed scripts, teleprompter delivery, and high-quality visuals to make essential knowledge stick.
Today’s featured project involved the Surgical Laser Training Video, which walks nurses through the full operation of a specialized surgical laser — from startup to calibration to surgical use.
Key Features:
- Full teleprompter-scripted delivery for clarity
- Professional filming and editing for daily usability
- Focused on real-world application for nurses and staff
- Seamless integration into KU Medical Center’s internal training systems
- Ongoing production partnership spanning over 7 years
Design Elements
Friendly, professional tone to reduce technical intimidation
Close-up equipment shots for hands-on learning
Step-by-step visual walkthroughs matching spoken scripts
Lighting and audio optimized for clinical clarity
Content crafted to support staff confidence and safety
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