CASE STUDY
Client: Scaffold & Access Industry Association (SAIA)
Event: Annual Convention – Fort Worth, Texas
Services: Video Production, Social Media, Website Integration
Team: Jon Dunn, Chris Hagan, Jill Frogge, Alex Rausch
The Challenge
SAIA’s Annual Convention is the premier gathering of scaffold and access professionals nationwide. For 2024, the Association wanted to:
Capture the energy and scale of the event in Fort Worth
01
Showcase member voices and leadership perspectives
02
Provide real-time daily recaps for social media engagement
03
Build a long-term video library of B-roll for year-round marketing
04
Develop compelling promotional assets for the 2025 convention in Nashville
05
They needed a partner who could handle everything—on-site coverage, quick-turn edits, and strategic integration into their website and future campaigns.
Our Approach
2A Marketing deployed a four-person multimedia team to Fort Worth for the full week of the convention (Tuesday morning – Friday afternoon). Each member played to their strengths:
- Chris Hagan – President of Sales & On-Camera Host
With a radio background and natural presence, Chris interviewed SAIA members and leadership, pulling out authentic stories and insights. - Alex Rausch – Account Manager & Digital Strategist
Coordinated the content flow, ensuring video and social aligned with SAIA’s broader marketing strategy and future ad campaigns. - Jill Frogge – Videographer & Account Manager
Captured stunning B-roll of sessions, networking, and the Fort Worth setting. Jill led the on-site editing, turning around polished recaps within hours. - Jon Dunn – Co-Founder & Website Director
Oversaw video direction, managed the technical workflow, and ensured deliverables were optimized for SAIA’s website and future digital use.
Execution
On-Site Coverage:
- Multiple cameras rolling daily across keynote sessions, workshops, networking events, and expo floor.
- Interviews with association leadership and key members.
- Lifestyle shots of Fort Worth to highlight the convention experience.
Rapid Social Media Recaps:
- Edited highlight reels were produced same-day.
- Posted on SAIA’s social media channels each evening to maintain buzz and engagement throughout the convention.
Long-Term Content Development:
- Hours of high-quality B-roll archived for future campaigns.
- A planned auto-play background video for SAIA’s website.
- A teaser trailer for Nashville 2025 that will serve as the event’s primary promotional asset.
Results:
- Daily Engagement Spike: SAIA’s social channels saw higher-than-average impressions and shares with the daily recap posts.
- Positive Member Feedback : Attendees loved seeing themselves highlighted in recaps, which drove social sharing.
- Future-Proof Assets: The Nashville teaser and site integration ensure the investment continues delivering value year-round.
- Professional Brand Presence: SAIA reinforced its position as the leading voice of the scaffold and access industry, not only at the event but across digital platforms.
Looking Ahead
With the success of Fort Worth, SAIA has already committed to leveraging video, social, and web integration for its 2025 Annual Convention in Nashville. The content captured this year lays the groundwork for a stronger promotional cycle and more engaged attendees in the future.
Let’s Talk
At 2A Marketing, we don’t just capture events—we turn them into year-round marketing engines
