Introduction
When Techni-Serve, a Kansas City-based company offering IT support and managed technology services, approached us in mid 2025, they needed a logo that better represented their evolving brand values: innovation, reliability, and local connection.
This case study highlights how our logo redesign project delivered precisely that—and why Kansas City businesses should consider investing in professional logo design.
Why Techni-Serve Needed a Redesign
Like many Kansas City businesses, Techni-Serve had grown and expanded its services, but its old branding hadn’t kept up. Here’s what we found:
- Outdated Visual Identity – The old logo reflected hardware repair more than full-scale technology solutions.
- Brand Confusion in KC Market – With many local IT providers, Techni-Serve needed a logo that made them stand out in Kansas City.
- Scalability Issues – The previous design didn’t translate well across website headers, mobile apps, or print materials like uniforms and fleet vehicles.
Goals for the New Logo
| Objective | Details |
| Modern & Tech-Forward Look | Clean, minimal, and innovative without being overly trendy. |
| Local Identity | A subtle nod to Kansas City through design choices and color palette. |
| Versatility | Works seamlessly across digital, print, signage, and merchandise. |
| Clarity & Memorability | Recognizable and legible at any size. |
The Design Process
1. Research & Competitive Analysis
We analyzed logos from Kansas City tech firms, MSPs, and startups. The goal was to identify common themes—and find ways to set Techni-Serve apart.
2. Sketches & Concepts
We drafted initial ideas, experimenting with:
- Abstract circuit and connectivity motifs
- Clean, modern typography
- KC-inspired visual elements like skyline silhouettes or interwoven “K” and “C” forms
3. Refinement
After client feedback, we narrowed it down to two strong contenders: one emphasizing bold typography, and another highlighting a modern emblem.
4. Colors & Typography
- Colors : Deep blue (trust), bright teal (innovation), and soft gray (neutral balance)
- Typography : A geometric sans serif font with a balanced, professional feel
5. Final Deliverables
The finished logo combined a stylized “TS” emblem (representing connectivity) with the full Techni-Serve wordmark. We provided multiple versions: color, monochrome, icon-only, horizontal, and stacked layouts.
Before & After
- Old Logo : Literal imagery, heavy typography, generic colors.
- New Logo : Modern, abstract, and versatile—perfect for both digital and physical applications.
The Results
The redesign had an immediate impact:
- Stronger Brand Recognition in KC – Clients commented that the new look reflects modern technology, not just service calls.
- Versatility Across Platforms – Works flawlessly on everything from social media icons to building signage.
- Employee Buy-In – Staff reported higher pride in representing the brand.
- Lead Generation Boost – After launch, Techni-Serve saw a 15% increase in contact form submissions, with prospects citing professionalism.
What Kansas City Businesses Can Learn
The redesign had an immediate impact:
- Keep Your Branding Aligned With Growth – As services expand, your logo should evolve with your business.
- Lean Into Local Identity – Subtle Kansas City design cues build stronger trust with local audiences.
- Design for Versatility – Your logo should work at every size, from billboards to app icons.
- Prioritize Timelessness – Clean typography and strong shapes outlast trendy, short-lived styles.
Conclusion
The Techni-Serve rebrand proves that a thoughtful logo redesign can strengthen market perception, clarify services, and set a business apart in Kansas City’s competitive tech scene.
If your business feels like its branding no longer reflects who you are or where you’re headed, it may be time to rethink your visual identity.
Need expert logo design in Kansas City? Contact us today to start your rebranding journey.
