CASE STUDY
Client: MCAKC.org
Scope: Web Redesign & Custom Dev
Building a stronger digital home for the Mechanical Contractors Association of Kansas City.
The Mechanical Contractors Association of Kansas City needed more than a refreshed website. MCAKC needed a modern, flexible, and easier-to-manage digital platform that could better support members, promote events, organize resources, and connect with its association management system.
2A Marketing partnered with MCAKC to redesign and rebuild MCAKC.org into a more powerful WordPress website with custom functionality, improved usability, and a stronger foundation for long-term growth.
The Challenge
MCAKC’s previous website was tied closely to Naylor AMS, which created limitations around content control, design flexibility, event visibility, member data, and the overall user experience.
The organization needed a website that could serve multiple audiences, including members, contractors, industry partners, apprentices, event attendees, and staff. It also needed to make daily website management easier for the MCAKC team.
The project required careful planning, content migration, custom development, and integration with Naylor AMS, all while creating a site that felt polished, professional, and easy to use.
The 2A Marketing Solution
2A Marketing redesigned MCAKC.org as a modern WordPress website supported by a custom Naylor Connect integration. This gave MCAKC the flexibility of WordPress while maintaining important connections to member data, events, registration links, and association resources.
The result is a more dynamic website that looks better, works harder, and gives MCAKC more control over its digital presence.
Project Deliverables
01
WordPress Website Redesign
2A Marketing created a redesigned WordPress website with a cleaner layout, stronger navigation, improved page structure, and a more professional visual experience. The new site was built to better represent MCAKC’s leadership in the mechanical contracting industry while making information easier to find.
02
Content Migration from Naylor AMS
A major part of the project included migrating website content from the previous Naylor AMS environment into WordPress. This helped give MCAKC better control over pages, news content, resources, and future website updates.
03
Custom Naylor Connect Plugin
To bridge the gap between WordPress and Naylor AMS, 2A Marketing developed a custom Naylor Connect plugin. This custom integration allows MCAKC.org to pull important data from Naylor while keeping the public-facing website flexible, modern, and easier to manage.
04
Event Data Integration
The website was built to sync event information from Naylor AMS, including event titles, descriptions, registration links, and related details. This helps MCAKC promote events more effectively while reducing duplicate data entry.
05
Interactive Calendar System
A new interactive calendar was developed to make MCAKC events easier to browse and promote. The calendar includes filtering options, mobile-friendly views, color-coded event categories, sharing features, and iCal download functionality.
06
Event Registration Support
Event registration links connect users with the appropriate Naylor registration process, helping maintain the behind-the-scenes association workflow while improving how events are presented on MCAKC.org.
07
Member-Submitted Event Workflow
The website includes functionality to support member-submitted events with an approval process. This allows MCAKC to better manage outside event submissions while maintaining quality control before anything appears publicly.
08
Member and Public Visibility Controls
Different types of content can be organized for public or member-focused audiences. This gives MCAKC more control over how information is displayed and helps create a better experience for both current members and website visitors.
09
Member Login Connection
The website supports a member login pathway through Naylor AMS, keeping important member access connected to the existing association management system.
10
Blog and News Feed
2A Marketing created a flexible blog and news structure so MCAKC can publish updates, announcements, industry news, event recaps, and association content directly within WordPress.
11
Video Gallery Functionality
The new website includes video gallery features to help MCAKC showcase association updates, event content, member highlights, training information, and industry-related media.
12
Advanced Search
A more useful search experience was added to help visitors find pages, resources, updates, and important association information faster.
13
SEO Tools and Page Structure
The site was built with search engine optimization in mind, including improved page organization, SEO tools, cleaner content structure, and better control over titles, descriptions, and website content.
14
ADA and Accessibility Tools
Accessibility was considered throughout the project with tools and structure to help make the website more usable for a wider range of visitors.
15
Breadcrumb Navigation
Breadcrumbs were added to help users understand where they are on the site and move through MCAKC.org more easily.
16
Dynamic Footer Sitemap
A dynamic footer sitemap was developed to improve navigation, support deeper page discovery, and give visitors another easy way to explore the website.
17
Google Analytics Integration
Google Analytics was added to help MCAKC better understand website traffic, visitor behavior, and engagement across key pages and content.
18
BMobile-Friendly Editing and Layouts
The website was built with mobile usability in mind, both for visitors browsing the site and for the team managing website content. Pages, event layouts, and key features were structured to work well across desktop, tablet, and mobile devices.
19
Website Speed Optimization
2A Marketing optimized the website for stronger performance, helping pages load faster and creating a smoother user experience.
The Result
MCAKC.org is now a stronger digital platform for the Mechanical Contractors Association of Kansas City.
The new website gives MCAKC a more polished public presence, a more flexible content management system, and a better way to promote events, resources, news, and member information.
By combining WordPress development, custom Naylor AMS integration, content migration, event functionality, SEO tools, accessibility considerations, and user-friendly design, 2A Marketing helped MCAKC move from a limited website setup to a more powerful association platform.
Built for Members. Built for Events. Built for the Future.
This project was not just about creating a better-looking website. It was about building a system that supports how MCAKC operates.
From event promotion and member access to content updates and association resources, MCAKC.org is now better equipped to serve its members, support its staff, and grow with the organization.
Need a Website That Works Smarter?
At 2A Marketing, we build websites that do more than look good. We create custom digital platforms designed around the way organizations actually work.
From WordPress development and content migration to custom integrations and long-term website strategy, our team helps businesses and associations build websites that are easier to manage, easier to use, and built for growth.
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