Sharpening A Vision
Client: Spencer Fane LLP
With a brand philosophy summed up by the phrase “be certain,” Spencer Fane’s clients expect a high degree of personal attention and the support of a collaborative team offering a diverse range of expertise. 2A Marketing built the library of images Spencer Fane uses internally and in its advertising to visually express the brand values of decisiveness, business leadership and the high importance of personal relationships. By adding a new section to the brand style guide defining rules for usage and treatment of the images, and adding specific standards for both ad copy and appearance, the company’s communications have become consistent, retaining their clean and recognizable visual style wherever the brand appears.