Redefining Retro Chic
Client: Shop Beautiful
Since 1936, Shop Beautiful has been a staple of the Brookside community in Kansas City. While iconic, the gift and specialty store needed to reformulate its customer experience to keep its current customers coming back while appealing to new set of potential customers. 2A Marketing and Shop Beautiful completely redesigned the look of the store, formulated a new route for customer exploration of the space, and introduced new ways for Shop Beautiful to tell the story of its rich history but in a completely new context.